Private label matcha.
Your brand, Japanese tea.
Build your matcha range with powder sourced and stone-milled in Japan. Pick from five grades with documented origin, taste them in your own recipe, then pack them under your brand.
Who this is for
Tea and beverage brands launching a matcha SKU, cafes turning their house blend into a retail product, e-commerce sellers building a matcha line, and distributors who want a branded product rather than a generic bulk bag.
The grades you can put your name on
A matcha private label program starts with the tea, so here is what you are choosing from. All five lines in our lineup are available under your brand:
- Premium Ceremonial and Super Ceremonial — first-flush Uji, Kyoto. For whisked tea, koicha, and gift-tier retail tins.
- Organic Ceremonial Barista (Shizuoka) and Ceremonial Barista (Kagoshima). Color and umami that come through milk; the usual choice for a "latte grade" retail pouch.
- Organic Cafe — Kagoshima. A mellow everyday grade for cafe-branded bags, boba, and flavored drink bases.
Most brands launch with two: one ceremonial line for customers who whisk, and one barista or cafe line for customers who make lattes. Our ceremonial grade guide covers how to judge the difference yourself.
What's included
- Matcha selected to match how your customers will actually use it — whisked, latte, or baking
- Custom packaging formats — pouches, tins, or sachets — under your branding
- Flexible order volumes, with room to start smaller for a first production run
- Direct sourcing from Japanese producers, so you can speak confidently about origin
What you can say on your label
A private label brand is only as credible as the claims on its pack. Every lot we supply comes with its prefecture and tea district, harvest (first flush is stated as first flush), cultivar where the lot is single-cultivar or a fixed blend, lot number, and milling date. A certificate of analysis — pesticide, heavy metal, and microbiological results by lot — is available on request.
That means "first-flush Uji matcha" on your tin is a documented fact about the lot inside it, not marketing copy. If you plan an organic claim, start with our organic matcha page: the lots are JAS-certified and ship with the NOP import certificate, but an organic claim on your own brand has its own requirements, and it is easier to plan for them before the artwork is final.
How it works
- 1. Tell us the product. Grade, intended use (whisked, latte, baking), packaging format, and the volume you expect for a first run.
- 2. Taste before you commit. US businesses can use the free sample program — two grades matched to your product — and test them in their own recipe. The lot number on the sachet is the lot we quote.
- 3. Settle packaging and volume. Share your artwork and format preference; we work out what is practical, the run size, and the timeline together.
- 4. Production and reorders. Replacement lots are checked against the same origin, harvest, and cultivar spec and tasted side by side, so your product stays consistent as lots change.
Getting started
Private label programs vary by brand, so we don't quote a generic minimum order or price here — tell us what you're building and we'll work out volume, packaging, and timeline together.
Frequently asked questions
Which matcha grades can I private label?
Any of our five lines: Premium Ceremonial and Super Ceremonial from Uji, Organic Ceremonial Barista from Shizuoka, and Ceremonial Barista and Organic Cafe from Kagoshima. Most brands start with one ceremonial line for whisking and one barista or cafe line for lattes.
Can I taste the matcha before committing to a private label run?
Yes. US businesses can request free samples — two grades matched to their use — and test them in their own recipe before any production order. Each sachet shows the lot number and milling date, so the tea you approve is the tea that goes into your pack.
What can I say about origin on my own label?
Every lot comes with its prefecture and tea district, harvest, cultivar where the lot is single-cultivar or a fixed blend, lot number and milling date. You can put those facts on your packaging and product page because they are documented for the lot you buy, not a generic 'product of Japan' line.
Can my private label matcha be organic?
Three of our lines are organic lots, JAS-certified in Japan and shipped with the NOP import certificate. Putting an organic claim or the USDA seal on your own brand has its own requirements, so tell us early if organic is part of the plan and we will go through what your label can carry.
Is there a minimum order for private label matcha?
We don't publish a blanket minimum because the packaging format sets it more than the tea does — a printed tin has a different practical run size than a labelled pouch. There is room to start smaller on a first run; tell us the format and we will give you the real number.
Start your private label matcha
Tell us about your product idea, target grade, and volume — we'll help you shape it into a real order.